Your iPhone Isn't Listening — But Does That Actually Matter? The idea that your phone is secretly listening to your conversations is one of the most persistent tech myths around. And to be fair, it's also one of the most understandable. You mention needing new running shoes over dinner, open Instagram twenty minutes later, and there they are — Nike ads, right on cue. The standard rebuttal goes something like this: your phone isn't listening. Advertisers are just really good a